Nationwide New Zealand Delivery

About us

Parts Direct is a division of Power Farming Wholesale. Power Farming Wholesale is part of Power Farming Holdings Limited, a fully independent and privately owned group of companies, who have a three-generation history of serving the New Zealand and Australian tractor and machinery markets.

Power Farming Holdings Limited operates as three main trading entities:

  • Power Farming Wholesale Limited – wholesale distribution in New Zealand.
  • Power Farming New Zealand Limited – retail distribution in New Zealand
  • PFG Australia Pty Limited - wholesale distribution

Collectively, these three trading operations generate an annual turnover of approximately $380 million and employ around 380 people. The various markets are served from strategically located distribution hubs in Morrinsville, Christchurch, Brisbane and Melbourne.

Power Farming Holdings Limited also owns a substantial part of its New Zealand dealer network, together with a specialised engineering operation based in Palmerston North, New Zealand.


Learn about our history