Parts Direct is a division of Power Farming Wholesale. Power Farming Wholesale is part of Power Farming Holdings Limited, a fully independent and privately owned group of companies, who have a three-generation history of serving the New Zealand and Australian tractor and machinery markets.
Power Farming Holdings Limited operates as three main trading entities:
Collectively, these three trading operations generate an annual turnover of approximately $380 million and employ around 380 people. The various markets are served from strategically located distribution hubs in Morrinsville, Christchurch, Brisbane and Melbourne.
Power Farming Holdings Limited also owns a substantial part of its New Zealand dealer network, together with a specialised engineering operation based in Palmerston North, New Zealand.